Create an engaging podcast intro

with one of the 3 intro scripts

A good intro will be short, welcoming, and include some type of theme music or jingle to set the vibe of your podcast so that the listener can make the decision that they want to tune in for the whole episode.

What should your intro include:

What is the podcast and who is it for?

The host gives a brief explanation of what How I Built This is about and gives an intriguing introduction to the episode to hook the audience.

Introduce host credentials:

By demonstrating expertise and experience in what you (or your guest) are talking about in your podcast intro, you add an extra incentive for your audience to continue listening.

Set the tone with music and sound effects:

The backing tracks are on-brand with the show’s personality and match what the host is saying. The music is slower and dramatic during the episode teaser; upbeat and inspiring during the description of the podcast.

Include a CTA (call-to-action)

Tell the listener to click the subscribe button.

3 Types of Intros

#1. Snappy and to the Point

The Christy Wright Show with Christy Wright

#2. Thoughtful and Meditative

Digging Deep with Dr. Sasha Shokrian

#3. Personal and Inviting

Goal Digger with Jenna Kutcher

Watch the videos below for examples of podcast intros based on your show’s vibe and promise.

Example #1

Snappy and to the Point

nowcallingcourtney-1

“Welcome to [podcast name], where we discuss [podcast topic or tagline]. I’m [host name], and with me is [co-host name].

Today, we’ll be talking about [episode topic] with our special guest, [guest name]. Let’s get started!”

Now Calling Courtney Podcast Art

[Intro calm music]

Have you [insert question that your audience is asking or desire that they have related to what you are covering].

My name is [your name] and I’ve also wondered what it would feel like to [insert audience’s desire]. That lead me to explore [your podcast subject] and I am talking with you about [your mission for your brand and podcast].

I’ve developed [your area of expertise] and want to share that with you. Listen in to [podcast promise]. I’m so glad you’re here.

[exist calming music]

Example #2

Thoughtful and Meditative

Example #3

Personal and Inviting

Now Calling Courtney Podcast Art (1)

“Welcome to [podcast name], where we discuss [podcast topic or tagline]. I’m [host name], and with me is [co-host name].

Today, we’ll be talking about [episode topic] with our special guest, [guest name]. Let’s get started!”

Need help deciding which intro is right for your podcast?

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